Guides
Guides & insights.
Step-by-step guides on PR distribution, digital PR strategy, SEO, and earning media coverage.
Digital PR 10 September 2026 · Latest
The Certainty Framework: A Clear Approach to PR in 2026
A decision-making model for PR teams under pressure. How to set control boundaries, choose the right level of certainty for each moment, and blend earned, structured and guaranteed coverage.
Read Guide →
Case Studies 23 July 2026
ACE Money Transfer × Visa — Coverage Report
Three months ago, this brand had zero coverage. Then the press earned it. The ACE Money Transfer & Visa strategic-collaboration announcement turned a silent search footprint into 76 pieces of coverage — and five outlets chose to write about it on their own.
Read Guide →
Digital PR 17 July 2026
What Is a Newswire and How Does Press Release Distribution Work?
What is a newswire? How press release distribution actually works, what it does (and doesn't) achieve, and how to choose a distribution service.
Read Guide →
Digital PR 17 July 2026
What Is Earned Media vs Paid and Syndicated Coverage?
Earned, paid, and syndicated media explained - what each actually is, what each is worth, how to tell them apart in a coverage report, and when to use which.
Read Guide →
PR Tips 17 July 2026
How Much Does Press Release Distribution Cost?
How much does press release distribution cost? Typical price ranges, what drives the differences, what's actually included at each level, and how to compare services fairly.
Read Guide →
SEO 17 July 2026
How Do I Get My Brand Mentioned by ChatGPT and AI Search?
How to get your brand into ChatGPT, Gemini and AI search answers - how AI systems choose sources, the role of authoritative coverage, and a practical visibility playbook.
Read Guide →
SEO 17 July 2026
What Is a Google Knowledge Panel and How Do I Get One?
What is a Google Knowledge Panel? How Google decides who gets one, how to build the entity signals that trigger it, and how to claim and correct a panel once it appears.
Read Guide →
PR Tips 15 July 2026
When should I use AI in PR outreach?
AI is at its most valuable in PR not when it writes your press release, but in the outreach stage - deciding who should receive a story, and tailoring how it lands for each group.
Read Guide →
PR Tips 13 July 2026
How do I write a press release using AI?
AI writing tools allow a business to draft, refine, and adapt press releases in a fraction of the time it would take to write one manually. Learn how to use AI for PR, the benefits and risks, and how to get the best results from your prompts.
Read Guide →
Digital PR 13 July 2026
What are Tier 1 publications?
Tier 1 publications are the most authoritative, widely read, and trusted media outlets in a given market. Here's what defines them, how the tier system works, and how to secure coverage.
Read Guide →
Digital PR 13 July 2026
What are Tier 2 and Tier 3 publications?
Tier 2 and Tier 3 publications are the mid-sized and smaller media outlets that sit beneath the major national titles. Here's what defines them, their benefits and limitations, and how they fit into a wider PR and SEO strategy.
Read Guide →
Digital PR 13 July 2026
How do I measure the value of a PR campaign?
Measuring PR value means moving beyond counting placements and instead scoring coverage by the authority of the outlets it appears in. Here's how media tier weighting works, with a worked example.
Read Guide →
SEO 2 July 2026
PR SEO: How Press Releases Boost Your Search Rankings
How indexed press releases, branded backlinks, and keyword targeting turn distribution into a long-term SEO asset.
Read Guide →
PR Tips 1 July 2026
Earned vs Paid Media: A Founder's Guide
What you actually control with each type of coverage, how long it lasts, and how to budget across them as an early-stage company.
Read Guide →
PR Tips 30 June 2026
How to Get Your Startup Featured on Business Insider and Yahoo Finance
The difference between newswire syndication and guaranteed placements, and when each makes sense for a funding announcement.
Read Guide →
Digital PR 25 June 2026
The Complete Guide to PR Distribution in the UAE
Which outlets matter, how embargo timing works across Gulf timezones, and what a real coverage report looks like.
Read Guide →
PR Tips 18 June 2026
How to Write a Press Release That Journalists Actually Read
A practical framework for structuring headlines, leads, and quotes that earn coverage instead of getting buried in the inbox.
Read Guide →Get started today
Ready to distribute your story?
Reach 1,700+ outlets and 100,000+ journalists worldwide. One platform, every channel, no lock-ins.