Reputation Management

Own the search results for your name and brand.

We tailor every Insider PR service around your personal and brand keywords, so the results people find are the ones you control and Google recognises you as an entity worth a Knowledge Panel.

Knowledge Panel

Google Knowledge Panel creation

A Knowledge Panel is the information box Google shows on the right of search results for notable people and brands. We build the entity signals, authoritative references, and verified profiles Google needs to generate one for you.

$2,500per Knowledge Panel engagement

Enquire about a Knowledge Panel →

What's included

Entity building across Google's trusted sources
Verified profiles and authoritative references
Structured data and schema markup guidance
Ongoing signal reinforcement until the panel appears
Dedicated specialist managing the process end-to-end

What we manage

Personal and brand keywords, fully managed.

We tailor every Insider PR service around the keywords that matter most: the ones people type when they look you up.

Personal keywords

Your name, executive bylines and founder profile, so the first page of results tells the story you want told.

Brand keywords

Your company and product names, so owned and earned coverage outranks reviews, forums and unrelated mentions.

Search results

The full first page of Google for your name and brand, shaped with placements, press, and structured data.

AI search visibility

How ChatGPT, Gemini and Perplexity describe you, driven by the authoritative coverage we place.

How we deploy D24

Every Insider PR service, pointed at your reputation.

We don't sell reputation management as a separate product. We point the channels we already run at the results that matter to you.

Anchor the first page

Guaranteed Placements

Named, high-authority publications you choose, so your own coverage holds page one for your name and brand.

Explore the service →Build the reference layer

Newswire Distribution

Broad syndication that generates the corroborating mentions Google and AI search look for when building an entity.

Explore the service →Earn third-party authority

Journalist Outreach

Earned coverage from real journalists: the independent sources that carry the most weight for a reputation.

Explore the service →

How it works

How we manage your reputation

1
We audit your search presence
We map what currently ranks for your name and brand: page one, AI answers and Knowledge Panel status.
2
We map your personal & brand keywords
Together we agree the exact keywords and entities we're building around.
3
We run the right channels
Guaranteed Placements, Newswire Distribution and Journalist Outreach, each built around your keywords.
4
We build entity signals
Structured data, verified profiles, and the authoritative references that trigger a Knowledge Panel.
5
We monitor and reinforce
We track the results and reinforce with ongoing coverage so your reputation holds.

FAQ

Reputation management FAQ

What is reputation management?

Reputation management is the practice of shaping what appears when people search for your name or brand. We tailor Insider PR's PR and placement services to own those results with coverage you control.

What is a Google Knowledge Panel?

A Knowledge Panel is the information box Google shows on the right of search results for notable people and organisations. It signals that Google recognises you as a distinct entity.

How much does a Knowledge Panel cost?

Our Knowledge Panel creation service is $2,500 per engagement. We build the entity signals, authoritative references, and verified profiles Google needs to generate the panel.

How long does reputation management take?

Placements and press can move results within weeks. Knowledge Panel creation and AI search visibility are longer-term plays that build over months as Google processes the new entity signals.

Is a Knowledge Panel guaranteed?

Google ultimately decides whether to generate a panel, so it cannot be guaranteed. We build the strongest possible entity signals to maximise the likelihood, and reinforce them until a panel appears.

Which services are included?

We tailor Guaranteed Placements, Newswire Distribution, and Journalist Outreach around your keywords. The mix depends on your goals and current search presence. Contact us for a tailored plan.

Get started

Let's shape what people find when they search for you.

Tell us your name, your brand and your goals. We'll build a reputation management plan around your keywords, including a Knowledge Panel if you need one.

Talk to the team See guaranteed placements