Resources
A month-by-month guide to key PR moments, awareness days, and industry events. Plan your press releases and campaigns to land when journalists are listening.
Awareness Day Industry Event Content Window
New Year & Trends
PR Strategy Tip
Publish your 12-month outlook and industry predictions. Journalists actively seek trend pieces.
Super Bowl & Valentine's
PR Strategy Tip
Tie brand stories to the Super Bowl or Valentine's Day. Consumer-facing angles work best.
IWD & Spring Budgets
PR Strategy Tip
IWD is the single biggest PR opportunity of Q1. Submit executive thought-leadership pieces early.
Earth Month & Fintech
PR Strategy Tip
Earth Day is ideal for sustainability announcements. Fintech: align stories with earnings.
Mental Health & Startups
PR Strategy Tip
Mental Health Awareness Week drives strong coverage. Wellness and HR-tech brands take note.
Pride & Summer Launches
PR Strategy Tip
Pride Month is a major content window. Ensure authenticity — journalists scrutinise rainbow-washing.
Summer Lull & Sports
PR Strategy Tip
The 'summer lull' is a myth. Fewer press releases go out, so yours gets more attention. Go!
Back-to-School & AI
PR Strategy Tip
Start pushing H2 announcements. Education-tech and edtech brands have their best month here.
Back-to-Business & iPhone
PR Strategy Tip
September is the 'second January' — journalists return from holiday hungry for fresh stories.
Cybersecurity & Breast Cancer
PR Strategy Tip
Cybersecurity Awareness Month is huge for B2B. Publish breach-prevention thought leadership.
Black Friday & Giving
PR Strategy Tip
Submit Black Friday stories 2 weeks early — journalists build round-ups in mid-November.
Year-End & Predictions
PR Strategy Tip
Submit year-in-review and next-year predictions by December 10. They run through January.
Our PR team can help you build a 12-month content calendar aligned to your business goals.
Best practices
Four principles for getting the most out of your PR editorial planning.
Journalists build holiday and awareness-day round-ups 10–14 days in advance. Submitting early gets you included.
Piggyback on major events (budgets, summits, earnings) with a reaction piece or expert commentary for easy coverage.
Map your campaigns one quarter ahead. This gives time to draft, review, and pitch without last-minute rushes.
Use newswires for broad reach, guaranteed placements for SEO backlinks, and journalist outreach for exclusives.
Start planning
Distribute your press releases across 1,700+ outlets and 100,000+ journalists, timed for the dates that matter to your audience.
