Two Different Routes
Getting on Business Insider or Yahoo Finance isn't one thing. Newswire distribution pushes your release onto the wire feeds these publications pull from. You'll often see a syndicated version appear, but it's not guaranteed and you don't control the headline. Guaranteed placement means a named, indexed article written to your brief and published on the outlet directly.
When to Use Each
For a funding round, a newswire release is usually enough. Investors and analysts monitor the wires. For a product launch or thought-leadership piece where you want a lasting, indexed article with your messaging intact, a guaranteed placement is the better spend.
The Stack
Many of our clients do both: a $150 PR distribution for earned coverage and journalist outreach, a newswire add-on for syndication, and a guaranteed placement on one marquee outlet to anchor the announcement.
Put these PR techniques to work with targeted journalist outreach from our team.
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