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Journalist Outreach

Coverage that's earned, not bought.

Real journalists choosing to cover your story. Our in-house PR team does the outreach that makes it happen, from targeting to the pitch.

View Outreach Tiers Talk to the team
100,000+
Journalists in the database
$150
Per campaign, no retainer
3
Tiers, Basic to Enterprise
Live links
Every earned piece reported

Outreach tiers

Find the level that fits you

Wherever you are, from a team of your own to no time at all, there is a tier built around how much you need us.

Basic

$150

For you if

You know your story and how to tell it. You just need the network.

What we do

You send us your content, and our team pitches it to the right journalists in your target segment.

  • 50+ media outlets
  • Google News inclusion
  • 3-day turnaround
  • 1 press release
  • 2 images included
  • Basic analytics report
Choose Basic
Most Popular

Pro

$350

For you if

You have a story worth telling, and you want expert hands on it.

What we do

A dedicated strategist sharpens your angle, curates the targets, and manages active outreach and follow-up.

  • 150+ media outlets
  • Google News inclusion
  • 24-hour turnaround
  • 1 press release
  • 5 images included
  • Full analytics report
  • 1 translated version
  • Multimedia embeds
Choose Pro

Enterprise

$750

For you if

You have the news, but no time or team to run it.

What we do

Hand us your story. We write your content, draft the pitches, and run the full campaign end to end, like your own PR department.

  • 300+ media outlets
  • Google News inclusion
  • Same-day turnaround
  • Unlimited press releases
  • Unlimited images
  • Premium analytics report
  • 3 translated versions
  • Multimedia embeds
  • Priority support
Choose Enterprise

Why Insider PR

Expert earned coverage, without the agency retainer.

The same expert outreach a PR agency gives you, per campaign, no retainer, no lock-in, and it extends across every channel.

No retainer

Pay per campaign, not per month.

No lock-in

You control when you go.

One platform

Earned, guaranteed, and newswire together.

How it works

How earned outreach works

  1. 1

    We learn your story

    You brief us, or on Enterprise we craft the angle for you.

  2. 2

    We build the target list

    We identify the right journalists by sector, beat, and region.

  3. 3

    We pitch and follow up

    Our team pitches your story and works the follow-ups.

  4. 4

    You get the coverage

    We report every piece of earned coverage with live links.

Proof

Coverage we've earned

Expert Commentary

PWM (Professional Wealth Management, FT Group)

Dubai's Asian wealth story enters uncertain chapter

The FT Group's private banking title.

View live article → Founder Byline

Campaign Middle East

What Covid taught businesses about marketing, and why it matters now

The Middle East's leading marketing title.

View live article → Executive Byline

Profit by Pakistan Today

What Pakistan just got right about innovation and regulation

Pakistan's leading business magazine.

View live article →

FAQ

Frequently Asked Questions

What is journalist outreach?
Journalist outreach is the practice of pitching your story directly to journalists who cover your sector, with the goal of earning editorial coverage. Our in-house PR team handles targeting, pitching, and follow-up.
How is this different from newswire distribution?
Newswire syndicates your release broadly; journalist outreach pitches your story to individual journalists for earned editorial coverage.
Is coverage guaranteed?
Earned coverage depends on journalists' editorial decisions, so it is never guaranteed. We maximise your chances with expert targeting and pitching. For guaranteed publication, see Guaranteed Placements.
What do I need to provide?
Your content, or on Enterprise we write it for you.
Which tier is right for me?
If you have content ready and want targeted pitching, Basic is a strong start. Pro adds a dedicated strategist who sharpens your angle and manages follow-up. Enterprise is a fully managed PR campaign where we write the content and run everything end to end.
How do you report coverage?
We share live links to every earned piece.

Get started

Ready to earn your coverage?

Our PR team pitches your story to the journalists who matter. Pick a tier and get started.

Start your release Talk to the team

or see the packages