PR agency · Dubai · Abu Dhabi · Riyadh · Doha · Cairo
A PR agency in Dubai that shows you the list first.
Media relations, a working press office, launches and crisis communications for brands in the UAE, Saudi Arabia and across the Middle East. Named outlets, named journalists, and the retainer scope in writing before you call us.
- 1,700+ outlets
- 100,000+ journalists
- 23 newswires
- English and Arabic
Public relations services
Everything a traditional PR agency does. None of the grey areas.
Run by a team that has worked on both sides of the desk, in the agency and in the newsroom, in Dubai and in London.
Media relations
Ongoing relationships with the editors and reporters who cover your sector in the Gulf: Khaleej Times, Gulf News, Arabian Business, Zawya, Al Arabiya, Asharq, and the trade press.
Pitching, briefings, exclusives, comment on the day's news.
Press office
A monthly press office that writes, places and reports. Press releases in English and Arabic, media enquiries handled within the hour, a coverage report you can open.
The retainer most clients start with.
Launches and announcements
Funding rounds, product launches, market entries and partnerships, run as a campaign: the story, the targets, the embargo, the day itself and the follow-ups.
Backed by newswire syndication and Google News indexing.
Crisis communications
A statement within the hour, a spokesperson prepared, the regulator and the newsroom handled in the right order. Retained clients get a 24-hour line.
Playbooks written before you need them.
Executive profiling
Bylines, interviews, expert commentary and speaking slots for founders and leadership, so the people behind the brand are the ones quoted.
Includes LinkedIn ghost-writing on request.
Arabic and English content
Native Arabic writers, not translation. Press releases, op-eds and media kits that read right in Riyadh and in London.
Arabic distribution across the GCC and Egypt.
Why Insider PR as your agency
The market sells optimism. We chose certainty.
Most PR agencies in Dubai sell access they cannot show you and results they will not put in writing. We built the agency on the same rules as the platform.
- 01
Named outlets, named journalists
The media list is yours to see before you sign. No "tier one network" placeholders.
- 02
Scope and price in writing
Three retainers with what each includes, and a written price with the media list before you commit. No sales call to find out.
- 03
Earned and guaranteed, clearly labelled
We tell you which coverage was earned and which was placed, and the outlet's own rules on each.
- 04
A distribution engine behind the team
1,700+ outlets, 23 newswires and Guaranteed Placements at listed prices, available inside your retainer at the same prices as on the platform.
Retainers
Three ways to retain us.
Monthly, no minimum term beyond the first three months, cancel with a month's notice. Scope below; the price arrives in writing with your named media list.
Press Office
For you if
You have news most months and nobody to place it.
What we do
- 2 press releases a month, English and Arabic
- Pitched to a named list of up to 40 journalists
- Newswire syndication included
- Media enquiries answered within the hour
- Monthly coverage report with live links
Media Relations
For you if
You want a steady presence in the Gulf business press and a spokesperson people call.
What we do
- Everything in Press Office
- Monthly story planning with your leadership
- Proactive pitching, interviews and bylines
- Two Guaranteed Placements a month on named titles
- Crisis line, 24 hours
Campaign
For you if
You have one big moment: a funding round, a market entry, a product.
What we do
- Story, messaging and media kit
- Embargoed briefings with named journalists
- Launch-day newswire across the region
- Guaranteed Placements to fill the gaps
- Full report within 48 hours of launch
Every retainer can add Guaranteed Placements at the listed platform price, from $100 per outlet.
Markets
A PR agency for the UAE, Saudi Arabia and the wider Middle East.
Based in Dubai Media City, with Arabic-speaking media relations across the GCC and Egypt, and a London desk for international coverage.
How a retainer runs
Month one to month three.
1Audit
What ranks, what has been written, who covers your sector. We map the named media list and agree the stories.
2Plan
A 90-day story calendar with your leadership: announcements, comment opportunities and the bylines we will pitch.
3Place
Pitching, briefings and distribution every week. Earned coverage first; Guaranteed Placements where a title matters and will not come by pitch.
4Report
Every piece of coverage as a live link, labelled earned or placed, with reach and the search results it changed.
Coverage we have earned
Real titles, real bylines.
Dubai's Asian wealth story enters uncertain chapter
The FT Group's private banking title.
View live article →What Covid taught businesses about marketing, and why it matters now
The Middle East's leading marketing title.
View live article →What Pakistan just got right about innovation and regulation
Pakistan's leading business magazine.
View live article →The engine behind the agency
Your retainer sits on top of the Insider PR platform.
Newswire Distribution, Guaranteed Placements on 320+ named publications and Journalist Outreach are all available inside a retainer at the platform's listed prices. Nothing is marked up, and you can see every outlet before we spend.
Questions
What people ask before they hire a PR agency in Dubai.
Still unsure? Talk to the team. Replies within one working day.
What do PR agencies charge in Dubai?
Do you guarantee coverage?
Do you work in Arabic?
Which markets do you cover?
How fast can you start?
Is this different from your distribution platform?
Talk to the team
Tell us the story. We'll tell you the list.
Send what you are announcing and where you want to be read. You get a named media list and a written retainer proposal within two working days.